- Created: Tuesday, 18 September 2018 18:00
If you’re reading this, it’s a pretty safe guess that you agree Christmas is a great season to be inviting friends and family to hear about Jesus. While Christmas might still be a way off, most of us involved in churches and schools know that our events need careful planning, well in advance to make the most of the season.
The thing is, even with the best intentions, many Christmas outreach events to kids and families fail to reach their potential due to common mistakes. Ugh.
As both a trained Children’s pastor and itinerant performer, I’ve observed 11 big mistakes that if avoided, will help you to maximise your efforts to reach your community this Christmas:
The first mistake is quite foundational. Sometimes we just run events without really knowing why!
Whenever Anton’s Antics performs for a school or church, I always try and ask the person booking, ‘what would it be that makes you go on social media and share with your friends how happy you are with the event?’.
In other words, after all your planning and advertising, all the hard work on the day…what ticks your boxes? What will put a big smile on your face? Once you’ve identified this, you’ll realise what it is that you really want to achieve.
If you can go one step further and quantify some measurable outcomes for your efforts, even better.
Let’s say your agreed purpose is outreach. What are some tangible outcomes?